First drop coming soon

Pakistan’s first ready-to-go
high-protein shake.

We made protein
taste like
a milkshake.

Creamy. Flavour-packed. Suspiciously easy to love.
Meet the protein shake you’ll actually look forward to.

HOP Ice Latte, Strawberry Cream and Vanilla Sky with strawberries and cream

Outside Pakistan? Include your country code.

25G PROTEINNO ADDED SUGARREADY TO GOHOP ON.

SMALL BOTTLE. BIG OVERACHIEVER.

All this. Just twist.

Less prep.
More getting on with your day.

25g of “got this.”

A proper protein boost in every 250ml bottle. The numbers do the talking.

25G PROTEIN

No added sugar.

The flavour can hold its own, thanks.

NO ADDED SUGAR

Twist. Sip. Sorted.

Open the bottle and drink. No scoops. No shaker.

READY TO DRINK

Actually want seconds.

Creamy milkshake flavour. Protein doesn’t have to taste like a task.

GOOD TASTE INCLUDED

THE FIRST-DROP LINEUP

Three flavours.
Pick your first.

HOP Strawberry Cream in its flavour setting

Strawberry Cream

Sweet strawberry flavour blends with creamy milk for a fruity, refreshing sip.

HOP Ice Latte in its flavour setting

Ice Latte

Our Ice Latte gives you smooth coffee flavour and a creamy finish worth taking a break for.

HOP Vanilla Sky in its flavour setting

Vanilla Sky

Vanilla Sky tastes mellow and creamy, like the milkshake you always come back to.

WHO’S IT FOR?

Got a life?
Have a HOP.

Protein isn’t a personality type.
You don’t need a gym membership to drink it.

01 / AT YOUR DESK

Back-to-back
meetings.

Keep a HOP in the office fridge. Your protein break doesn’t need a calendar invite.

02 / HEALTH ON YOUR MIND

You read
the label.

You care about what you drink. HOP gives you protein with no added sugar.

03 / AFTER YOUR SESSION

After the
last rep.

25g protein, ready when you finish. One less thing to mix.

04 / JUST BECAUSE

Just here
for the taste?

That works too. You don’t need a better reason.

A WORD FROM THE HOUSE

Less “take your protein.”
More “pass me another.”

We made HOP because getting your protein shouldn’t feel like homework. Real life is already doing enough. Your drink can be the easy bit.

Outside Pakistan? Include your country code.

THE SMALL PRINT, BUT INTERESTING.

A few good
questions.

What is HOP?+

HOP stands for House of Protein. Our first product is a ready-to-go milkshake with 25g protein in a 250ml bottle.

Which flavours are launching?+

Strawberry Cream, Ice Latte and Vanilla Sky.

Do I need to work out to drink HOP?+

No. HOP is for anyone who wants an easy way to add protein to their day. Gym membership optional.

Does HOP contain milk?+

Yes. HOP is a milk-based drink. Check the final ingredients and allergen information before ordering.

What do I get for signing up?+

You’ll get launch updates and an exclusive launch discount by email and WhatsApp. Signing up is free.

When will HOP launch?+

We’ll share the confirmed launch date and delivery details by email.

What’s the bigger plan for HOP?+

We want to make protein easy and accessible for everyone in Pakistan. We’re starting with shakes, but we want to bring protein into more of the things you eat and drink every day. There’s a lot more we want to make.